Why isn’t BTS on the radio?

Why is BTS reluctantly on the radio? You have arrived at your destination. This article explains why BTS prefers not to appear on radio.

“One of the reasons labels don’t pursue radio is that they now have other ways to reach fans, and the Hot 100 game has changed,” Ross explained.

“After ‘Dynamite’ demonstrated that BTS could have a US radio record, there did not appear to be the same incentive to pursue ‘Life Goes On,’ especially after reaching No. 1 on the Hot 100 with minimal radio.”

Essentially, with “Life Goes On,” BTS discovered that it could now chart at No. 1 with a relatively small amount of radio play compared to other top artists, albeit for a brief period of time.

The rest of the work could be done by the fan-driven streaming machine.

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