With the world still reeling from the death of Yonkers, New York, rapper and actor Earl Simmons, better known by his rap moniker, DMX, the founder of his recording label recently spoke about the deceased rapper’s impact on the label.
Russell Simmons, the founder of Def Jam, recently posted a video on his Instagram account about how DMX’s debut project on Def Jam saved the label back then.
“‘Get At Me Dog’ defied expectations and reminded me of what we loved at Def Jam.” So I was so excited that I remember going to ‘The Tunnel’ when he first performed it and thinking, ‘Wow, Def Jam is back.’
He did, indeed, save Def Jam, and it was a watershed moment for us.” He goes on to say that DMX resurrected Def Jam and that they didn’t do enough to save DMX.”
I believe he saved us, but we did not save him.” People always say, ‘Save yourself.’ But, no, we should have shown him more affection. And we must be accountable to the next DMX. This has to be a teaching opportunity.”